Marcus talks about how Amazon was staffed with an editorial department filled with bookworms and writers, charged with writing what he calls the “haiku” of book reviews. The cool thing was that they were not told to make it all positive, so as to sell more books. They wrote what they thought. Over the five years that he worked there, editors were slowly replaced with customer reviews and auto recommendations. Finally, Marcus took his stock options and ran.
And speaking of those stock options..there is some mention of the ride of the “accidental millionaires”, cashing in the shares and buying new cars. Until one day it all crashed.
Of course, we all know that Amazon survived. And it seems that James Marcus grew up to be a real writer.