CBS Sunday Morning ran a great little story about a photographer in Dallas that started taking glamour shots of dogs awaiting adoption with a local rescue:
Now, granted, dachshunds are probably an easier gig that pitbulls or rottweilers. But the idea that “marketing” is a big part of the battle..rings very true to me. I remember the first time I read that if you are trying to adopt out a black dog, you should put a brightly colored bandana on him or her. Of course. Why didn’t anyone think of that before?
Marketing. That’s what we need to do better.
Totally agree, marketing is a huge piece of the puzzle. Last year, they named all the animals "celebrity" names like Justin Bieber and a lot of them got adopted. Lately it's been a lot of Lord of the Rings and Game of Thrones names. Our photographer is really good, our videographer not as much.