Pet Adoption Photos

CBS Sunday Morning ran a great little story about a photographer in Dallas that started taking glamour shots of dogs awaiting adoption with a local rescue:

Now, granted, dachshunds are probably an easier gig that pitbulls or rottweilers.  But the idea that “marketing” is a big part of the battle..rings very true to me.  I remember the first time I read that if you are trying to adopt out a black dog, you should put a brightly colored bandana on him or her.  Of course.  Why didn’t anyone think of that before?

Marketing.  That’s what we need to do better.

One Comment on “Pet Adoption Photos

  1. Totally agree, marketing is a huge piece of the puzzle. Last year, they named all the animals "celebrity" names like Justin Bieber and a lot of them got adopted. Lately it's been a lot of Lord of the Rings and Game of Thrones names. Our photographer is really good, our videographer not as much.

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